Feedback Form Template

Useful feedback is specific. This template pairs one quick rating with two targeted open questions, so you get a number to track and the reason behind it.

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What’s in this template

QuestionType
Overall, how would you rate your experience? *Star rating
What did we do well?Paragraph
What’s one thing we should change?Paragraph
Would you come back?Yes / No
NameShort answer
Email, if you’d like a replyEmail

Tips before you share

  • Ask for the rating first — it is effortless and gets people started.
  • Keep open questions to two or three; response quality drops after that.
  • Make identity optional if you want candid answers.
  • Ask about one experience (an event, a visit, an order), not “everything”.

Questions people ask

Should feedback forms be anonymous?

Anonymous forms tend to get more candid criticism; named forms let you follow up. A good compromise is an optional name and email field, which this template uses.

What questions should a feedback form include?

An overall rating, what went well, what should change, and whether they’d come back or recommend you. More than that and completion rates fall.

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